By now, most executives have led their companies to digitize at least some part of their business to protect employees and serve customers facing mobility restrictions due to the COVID-19 crisis.

Companies that invest in Design obtain the benefits - Industrywide studies have quantified the financial benefits of Design — Firms that prioritize Design get significant rewards, such as increased loyalty and higher revenues. And this isn’t only true for large corporations — many of the most successful startups prioritize and excel at Design.

You might recognize the process that I describe as a Waterfall process, although almost everyone today claims to be Agile. Yet, these same companies consistently complain about the lack of innovation and the time it takes to make from idea to customers’ hand. Okay, so this may be what most teams and organisations do, but why is this necessarily the reason for so many product problems?

Do you ever ask yourself but what is Service Design? and what does a Service Designer? If you want to discover, please read this post.

While there is an overlap of skills across these areas, they focus on different aspects. UX design is focused on a single touch point in a customer journey. Most people are familiar with this touch point being a single website or app.

Service design considers the fundamentals of what is being offered to the customer and does it from the perspective of multiple actors, such as the customer and the service provider on an end-to-end basis. Service Design asks what problem does this solve (for the entire service).